Journal
SEO, GEO, AI search — notes on how brands get read and found.
W2
W2 Not in Search: Five Checks
Five checks for a W2 shop missing from search and AI search: WAF and bot-protection blocks in Search Console and server logs, verifying crawlers by IP, an AI crawler policy, multi-brand domain structure, and canonical and Organization design.
Checking Whether W2's WAF Is Blocking Crawlers
On a self-operated platform like W2, the WAF, bot protection, or rate limiting can block search engine and AI crawlers by accident. This article lays out the steps for checking whether crawlers are blocked using Search Console and server logs, how to tell legitimate crawlers apart, and how to decide whether to allow or refuse AI crawlers.
W2 Multi-Brand Setup: How to Split Domains
When you run several brands or stores on one W2 platform, one decision you have to make is how to split domains. Separate domains, subdomains, or subdirectories. The choice changes where search performance accumulates. This article lays out brand independence, duplication of shared products, the design of Organization structured data, and the steps when adding a store.