Journal
SEO, GEO, AI search — notes on how brands get read and found.
STORES
STORES Not in Search: Five Checks
Five checks for a STORES shop missing from search and AI search: settings problem or indexing delay, content to fix while waiting, Google Business Profile links, booking page versus guide page.
STORES Not in Search: Settings Problem or Waiting for Indexing
When a STORES shop doesn't show up in search, the dividing line is whether it's a settings mistake or a wait for indexing. If two weeks or more have passed since launch, the sitemap is submitted, and nothing has changed, it's a settings problem. Earlier than that, it may be a wait for indexing. This article lays out the criteria for telling them apart, the signs of a settings problem, and what to do while waiting.
Do STORES Reservations Pages Show Up in Search
Many shops want to use a reservation page built with STORES Reservations to attract customers from search. A reservation page, though, is a place to book. It holds little that lets search engines or AI understand what kind of business this is. This article lays out what a reservation page can and can't do, and where to put information if you want to attract customers through search.
Connecting STORES and Google Business Profile
When a physical store is the main business, as with a salon, cafe, or classroom, and the STORES online store plays a supporting role, the store often shows up in search while the online shop doesn't. This article lays out how to link Google Business Profile and the online store to each other so the store's search performance flows into the shop.