Journal
SEO, GEO, AI search — notes on how brands get read and found.
Tips
W2 Not in Search: Five Checks
Five checks for a W2 shop missing from search and AI search: WAF and bot-protection blocks in Search Console and server logs, verifying crawlers by IP, an AI crawler policy, multi-brand domain structure, and canonical and Organization design.
STORES Not in Search: Five Checks
Five checks for a STORES shop missing from search and AI search: settings problem or indexing delay, content to fix while waiting, Google Business Profile links, booking page versus guide page.
ShopServe Not in Search: Five Checks
Five checks for a ShopServe shop missing from search and AI search: why a 3-second delay is a bot-readability problem, causes in fix order, three tools that see different things, a monthly 15-minute check, and who to call.
Shopify Not in Search: Six Checks
When a Shopify store is missing from search or AI search, here are six items in the order to check them: duplicate URLs and canonical, the fixed URL structure and hierarchy, hreflang for cross-border, pages from Japan-specific apps, redirects after migration, and app loading and speed.
makeshop Not in Search: Four Checks
makeshop outputs JSON-LD automatically on Creator Mode product detail pages. Adding your own structured data on top produces duplicate output, and blog placement, sitemaps, and post structure also change how search and AI search see the shop. Four checks to run first.
futureshop Not in Search: Four Checks
futureshop outputs structured data and an XML sitemap automatically, but broken commerce creator headings, duplicate URLs from multi-group registration, missing Article markup, and WordPress posts left out of the sitemap are yours to check. Four checks for when the shop is missing from search and AI search.
ecforce: 5 Things to Check First
When a D2C brand on ecforce is missing from search or AI search, the cause isn't the landing page but what sits next to it. Five checks in order: ad LP indexing, answer pages, the subscription terms page, facts within the PMD Act, and consistency across pages plus bot access.
ecbeing: 6 Things to Check First
When a site built on ecbeing is missing from search or AI search, the cause is usually a decision made at build time. Six checks in order: URL design, rendering, metadata management, WAF and robots.txt, renewal redirects, and sitemaps and logs.
EC-CUBE Not in Search: Five Checks
Five checks for an EC-CUBE shop missing from search and AI search: assets lost in a 2 to 4 migration, three options for the missing XML sitemap, verifying plugin structured data, and a requirements sheet for your agency.
ebisumart: 5 checks when search can't find you
ebisumart updates its platform automatically and runs BtoC and BtoB on one base. Both can hide your shop from search and AI search. Five checks: the before-record, five-area diffs, index boundaries, BtoB price leaks, and public pages.
Color Me Shop Not in Search: Six Checks
Six checks for a Color Me Shop store missing from search and AI search: the three layers, fixes available in the admin panel, sitemap, free pages, structured data in templates, and what the admin panel can't show. Drawn from four articles.
B-Cart Not in Search: Six Checks
Six checks for a B-Cart ordering site missing from search and AI search: the line between public and members-only, noindex on members-only URLs, pages for new customers, purchasing staff questions, sourcing guides by industry, and keeping the boundary. Drawn from three B-Cart articles.
BASE Not in Search: Six Checks
Six checks for a BASE shop missing from search and AI search: the search engine visibility setting, mixed domains, sitemap, product text, the scope of the SEO Settings App, and bot fetches. Drawn from four BASE articles, with the order, the fixes, and how long results take.
STORES Not in Search: Settings Problem or Waiting for Indexing
When a STORES shop doesn't show up in search, the dividing line is whether it's a settings mistake or a wait for indexing. If two weeks or more have passed since launch, the sitemap is submitted, and nothing has changed, it's a settings problem. Earlier than that, it may be a wait for indexing. This article lays out the criteria for telling them apart, the signs of a settings problem, and what to do while waiting.
ShopServe: SEO Self-Check After Consulting
ShopServe is known for its consulting-style support. Maintaining what was proposed afterward, though, is the store's job. This article lays out a checklist for confirming, once a month in 15 minutes, that the state you set up still holds six months later, across four areas: indexing, speed, structured data, and content.
SEO Checks After an ebisumart Automatic Version Upgrade
ebisumart upgrades its platform automatically. Security and features stay current, but templates and SEO-related output can change unintentionally. This article groups the items to check after an upgrade into five areas (metadata, structured data, URLs, sitemap, and speed) as a checklist you can finish in 30 minutes.
BASE: Why the Shop Isn't in Search and How to Fix It
When a BASE shop doesn't show up in search, the cause is one of two things: it isn't indexed yet, or the pages lack descriptions that can be assessed. This article lays out the order of checks and the fixes, from the visibility setting to whether bots are fetching pages.
BASE: Adding Text to Image-Only Product Pages
BASE product pages are built around photos. Descriptions are often short, or the text sits inside the images. Search engines and AI can't read text in images reliably, and a page without text doesn't get assessed. This article lays out a minimum text structure you can add in 10 minutes per product.