Journal
SEO, GEO, AI search — notes on how brands get read and found.
futureshop
futureshop Not in Search: Four Checks
futureshop outputs structured data and an XML sitemap automatically, but broken commerce creator headings, duplicate URLs from multi-group registration, missing Article markup, and WordPress posts left out of the sitemap are yours to check. Four checks for when the shop is missing from search and AI search.
futureshop-Linked WordPress Posts Missing from the Sitemap
futureshop's XML sitemap covers pages created in the admin panel. Posts written through the WordPress integration aren't included. This article explains why those posts are slow to be discovered and how to register the WordPress sitemap. It also covers internal linking and structured data so the shop and blog are treated as one site.
futureshop Structured Data: What to Add for AI Search
The structured data futureshop outputs automatically covers the basics of telling search engines about a product. To be cited by AI search, you also need Article and breadcrumb markup that matches the visible text, FAQs, and consistency in stock and options. This article covers how to check the scope of the automatic output and what to add.
futureshop Multi-Group Duplicate URLs and canonical
When one product is registered in several futureshop groups, the same product can end up with multiple group-based URLs. This article explains how duplicate URLs split search performance and how to check whether it's happening in your shop. It also covers where canonical should point and the rules for group design.
futureshop: Fixing Heading Structure in commerce creator
futureshop's commerce creator is a tool that builds pages by stacking parts. Even when the page looks tidy, HTML headings (h1 to h3) tend to go missing or skip levels. AI search and search engines read a page through its headings, so this breakage is a reason pages don't get cited. This article covers how to spot the breakage, how to fix it part by part, and operating rules.