Journal
SEO, GEO, AI search — notes on how brands get read and found.
ecforce
ecforce: 5 Things to Check First
When a D2C brand on ecforce is missing from search or AI search, the cause isn't the landing page but what sits next to it. Five checks in order: ad LP indexing, answer pages, the subscription terms page, facts within the PMD Act, and consistency across pages plus bot access.
Product Descriptions AI Cites Within the PMD Act
For cosmetics and health foods, the Pharmaceutical and Medical Device Act (PMD Act) limits the words a product description can use. In keeping within the limits, descriptions turn abstract and become hard for AI search to cite. This article covers how to build descriptions from facts about ingredients, usage, target users, and comparisons while respecting the restrictions, and how to give them the specificity AI can cite.
ecforce: How AI Reads Your Subscription Terms Page
When you sell subscriptions on ecforce, the biggest pre-purchase questions are whether you can cancel, how many deliveries are required, and by when you have to give notice. AI search answers them by citing either the brand's page or a review site. This article covers the structure, placement, wording, and legal alignment needed to make your own subscription terms page the source that gets cited.
ecforce: Winning Organic Search and AI Citations on an Ad-LP-Centered Site
Ad landing pages don't get cited by AI search. For a D2C brand running on ecforce to win organic search and AI citations, it needs pages that answer questions placed next to the LPs, with a structure that leads to the product. This article covers the six axes of questions, the division of roles between LPs and content, and how to increase mentions elsewhere on the web.
ecforce: Should Ad Landing Pages Be noindex
When you mass-produce ad landing pages on ecforce, search engines see the main product page plus a whole series of LPs for the same product. The choice is whether to noindex all of them, keep just one, or point them at the main page with canonical. This article sorts out the decision by LP type, where to set it, and how to do so without affecting ad measurement.