Journal
SEO, GEO, AI search — notes on how brands get read and found.
BASE
BASE Not in Search: Six Checks
Six checks for a BASE shop missing from search and AI search: the search engine visibility setting, mixed domains, sitemap, product text, the scope of the SEO Settings App, and bot fetches. Drawn from four BASE articles, with the order, the fixes, and how long results take.
BASE: Why the Shop Isn't in Search and How to Fix It
When a BASE shop doesn't show up in search, the cause is one of two things: it isn't indexed yet, or the pages lack descriptions that can be assessed. This article lays out the order of checks and the fixes, from the visibility setting to whether bots are fetching pages.
BASE SEO Settings App: What It Can and Can't Do
The BASE SEO Settings App is a tool for setting page titles and descriptions. Installing it alone doesn't get you into search or AI search. This article separates what the App does, what it doesn't, and what shop owners handle outside the App.
BASE: Adding Text to Image-Only Product Pages
BASE product pages are built around photos. Descriptions are often short, or the text sits inside the images. Search engines and AI can't read text in images reliably, and a page without text doesn't get assessed. This article lays out a minimum text structure you can add in 10 minutes per product.
BASE: Keeping Search Performance Through a Custom Domain Switch
When you move a BASE shop from the shared domain to a custom domain, every URL changes. Unless the old URLs redirect to the new ones and the new URLs are declared canonical, your existing search performance does not carry over. This article walks through the preparation before the switch, the checks on the day, and what to watch in the two weeks after.