Journal
SEO, GEO, AI search — notes on how brands get read and found.
Insights
W2 Multi-Brand Setup: How to Split Domains
When you run several brands or stores on one W2 platform, one decision you have to make is how to split domains. Separate domains, subdomains, or subdirectories. The choice changes where search performance accumulates. This article lays out brand independence, duplication of shared products, the design of Organization structured data, and the steps when adding a store.
Do STORES Reservations Pages Show Up in Search
Many shops want to use a reservation page built with STORES Reservations to attract customers from search. A reservation page, though, is a place to book. It holds little that lets search engines or AI understand what kind of business this is. This article lays out what a reservation page can and can't do, and where to put information if you want to attract customers through search.
SI-Built Sites: Adding SEO and AI Readiness Without Development Time
When you add SEO and AI search readiness to an ecommerce site that a system integrator (SI) built, fixing the original code presupposes a development cycle and a change contract. Placing a separate rendering layer for search engines and AI crawlers, without changing the original, lets you proceed without taking new development time. This article compares the two approaches and lays out scope, limits, and decision criteria.
When ShopServe Pages Take More Than 3 Seconds
When a ShopServe page takes more than 3 seconds to display, it affects both human bounce rates and bot fetch failures. The bigger problem isn't a direct ranking factor but crawlers giving up before rendering and failing to read product information. This article breaks down the causes, how to measure, and the order of fixes.
Conveying Hierarchy with Shopify's Fixed URL Structure
Shopify doesn't let you design URL hierarchy freely. Products sit directly under /products/ and collections under /collections/. This article covers how to convey hierarchy instead through breadcrumbs, internal links, and BreadcrumbList structured data, how to handle Japanese handles, and what not to change.
makeshop and WordPress: Where to Put the Blog
When makeshop's built-in blog isn't enough and you write posts in WordPress, whether the blog sits under the shop or on a separate domain changes how search performance accumulates. This article covers three placement patterns, how each looks to search and AI search, and how to handle internal links and sitemaps.
Product Descriptions AI Cites Within the PMD Act
For cosmetics and health foods, the Pharmaceutical and Medical Device Act (PMD Act) limits the words a product description can use. In keeping within the limits, descriptions turn abstract and become hard for AI search to cite. This article covers how to build descriptions from facts about ingredients, usage, target users, and comparisons while respecting the restrictions, and how to give them the specificity AI can cite.
ecforce: How AI Reads Your Subscription Terms Page
When you sell subscriptions on ecforce, the biggest pre-purchase questions are whether you can cancel, how many deliveries are required, and by when you have to give notice. AI search answers them by citing either the brand's page or a review site. This article covers the structure, placement, wording, and legal alignment needed to make your own subscription terms page the source that gets cited.
How Far Can You Trust EC-CUBE SEO Plugins
EC-CUBE SEO plugins are reliable enough for meta tags and sitemaps. Structured data has to stay in sync with product data, so having a mechanism that keeps validating the output is more dependable than leaving everything to a plugin. This article covers where plugins fit, what you should own yourself, and how to decide.
The Index Boundary on ebisumart BtoC and BtoB Sites
When BtoC and BtoB run on a single ebisumart platform, the boundary between pages that should be public and pages that should be member-only tends to blur. BtoB prices end up public, or product information that should be public sits behind the login wall. This article covers the index boundary design that prevents these problems, when to use noindex versus login control, and how to present the BtoB side to AI search.
Is Color Me Shop Weak at SEO
Color Me Shop has a reputation for being weak at SEO. The basic on-page settings are available. What is hard to see is whether bots fetched your pages and what they read on screen. This article sorts out what you can do from the admin panel and where you need a separate way to check.
B-Cart: Winning New Customers from AI Search with Industry Guides
If your B-Cart ordering site publishes nothing but the company name and contact details, AI can't find you as a supplier. This article lays out how to use sourcing guides by industry and use as the entry point, conveying standards and terms without showing prices.
BASE SEO Settings App: What It Can and Can't Do
The BASE SEO Settings App is a tool for setting page titles and descriptions. Installing it alone doesn't get you into search or AI search. This article separates what the App does, what it doesn't, and what shop owners handle outside the App.
Google Rankings Won't Save You If AI Assistants Can't Find Your Answers
GSC shows your Google rankings. But ChatGPT, Perplexity, and Gemini pull from different signals. Learn what AI assistants actually need to cite your content.
Ecommerce Crawlability: The Technical Gap Shopify and WordPress Don't Fix
Shopify or WordPress? The platform debate misses what actually determines bot discoverability. Learn the technical infrastructure layer that drives ecommerce visibility.
Same Query, Different Sources: Why AI Platforms Disagree on Where to Get Answers
AI Mode and ChatGPT cite different sources 86% of the time. Learn why platform-specific optimization matters—and how to ensure bots can actually read your content.
Why AI Search and Google Both Depend on One Thing You're Probably Ignoring
SEO gets you ranked. GEO gets you cited by AI. But both fail if bots can't read your content. Learn how to fix the machine-readability gap most marketers miss.
AI Search Visibility in 2026: The Technical Gap Most Marketers Miss
AI search cites content—not pages. Learn why structured, bot-readable formats matter more than rankings, and how to make AI agents actually understand your site.