Journal
SEO, GEO, AI search — notes on how brands get read and found.
ecbeing
ecbeing: 6 Things to Check First
When a site built on ecbeing is missing from search or AI search, the cause is usually a decision made at build time. Six checks in order: URL design, rendering, metadata management, WAF and robots.txt, renewal redirects, and sitemaps and logs.
ecbeing: SEO and AI Search Requirements to Write into the RFP
With a large package like ecbeing, changing a requirement you left out of the RFP after the build is hard. This article covers six areas, URL design, rendering method, metadata management, structured data, bot access control, and log provision, in order of how hard they are to change later, with requirement wording you can paste into the RFP.
ecbeing: URL and Redirect Design for a Large-Scale Renewal
In a renewal of a large site like one built on ecbeing, tens of thousands of URLs change at once. Redirecting all of them by hand isn't realistic. You combine rule-based conversion with individual handling of exceptions. This article walks through the URL inventory, rule design, exception extraction, cutover-day steps, and post-migration monitoring in order.